Author:

Bhawana Singh
Research Scholar
Department of History
Patna University
Patna,Bihar,India

Email: singhbhawana@gmail.com

Abstract:: Madhubani art, originating from the Mithila region of Bihar, India, has transcended its
regional roots to become a global artistic phenomenon. The evolution of Madhubani art started
as a localized folk tradition, primarily decorating the walls of homes and community spaces. The
introduction of paper and canvas as mediums for Madhubani art marked a pivotal transition,
making it accessible to a broader audience. Globalization played a significant role in
accelerating Madhubani art’s reach and influence. The journey of Madhubani art reflects the
broader discourse on cultural identity and authenticity in a globalized world. While
globalization brought new opportunities and recognition, it also raised questions about the
preservation of traditional values and the impact of commercialization. The tension between
preserving heritage and embracing innovation is a recurring theme in this journey.As
Madhubani art continues to evolve and adapt to global contexts, its narrative becomes a
microcosm of the broader dynamics of cultural exchange in a rapidly changing world. This
journey from village walls to global galleries is not only a testament to the resilience of cultural
traditions but also an exploration of the creative possibilities that arise when tradition meets
globalization.

Key Words: Commercialization, Globalisation, Environment. Folk tradition, Madhubani Art